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Client Testimonials
I’m a big believer in Rich Barton’s idea that, “if it can be rated it will be rated.” And while all the “bugs” in online ratings haven’t quite been fleshed-out, if you’re not paying attention to what...
View ArticleGoogle’s New Policy on Professional Practices & Practitioners
As observed by Mike Blumenthal: Apparently Google+ Local (aka Places) has finally established a firm policy on how to handle Medical/Legal Practice and Practitioner listings that now requires that both...
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Cheap SEO Pricing [Infographic]
Are you looking for cheap SEO? Want to rank #1 in search engines in a week? Check out this infographic (infospamic) by Tecmark: Infographic by Tecmark Now I found this quite funny. Unfortunately, there...
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What’s So Hard About Search?
Search engines make organizing the web’s information appear easy. We type our query into the box, and it spits out results in under a second. But when you think about the amount of data that search...
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On-Page SEO Evolves Too
You already know that page titles, exactly & partial match search phrases in text, semantic urls, headlines, alt attributes, internal link anchors, and usage of related terms matter in on-page SEO....
View ArticlePaddy Moogan’s (Distilled) 35 Ways to get Links in 35 Minutes
35 Ways to get Links in 35 Minutes – Paddy Moogan at MozCon 2012 from paddy_moogan
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BackRub Query Results Then, Google Results Now
Over at SEO by the Sea, Bill Slawski keeps us updated about, among other things, search patents. So, of course, he posts Larry Page’s now famous: Improved Text Searching in Hypertext Systems In that...
View ArticleMe Want SEO
Jeff fielded a call the other day from someone inquiring about SEO for her law firm. When he asked the caller about her site, she stated that she’d rather not say. As Jeff put it, “that’s like calling...
View ArticleDifference between rel=”publisher”& rel=”author”
In their rush to prepare for author rank, a lot of lawyers (or more likely their “web consultants”) have implemented authorship on their sites. But, per usual, there’s a lot of misinformation floating...
View ArticleSpot Checking Search Rankings is a Complete Waste of Time
I know, I know. You want to see where you rank in Google. As I’ve tried to tell you in the past, there are no such thing as ranking reports. Yet you persist in knowing how you’re ranking for the...
View ArticleBlogging for Action
Over at RLHB, my friend Kevin O’Keefe writes that Traffic is not the measure of a law blog’s influence. I have a lot of respect for Kevin. He’s taught a lot of lawyers how to blog, and more...
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Penguin 4
If you’ve been doing some crappy SEO and anxiously spot-checking your rankings, it’s likely that you’ve recently suffered great disappointment. Google got smarter again. The fourth release of Google’s...
View ArticleLink Removal: The New Negative SEO
When most of us hear the term “negative SEO” we think about unscrupulous folks bombarding their competitors with a deluge of spammy backlinks. And while Google’s Matt Cutts admits that negative SEO is...
View ArticleCommon Attorney SEO Lies
Based on some of the secret shopping I’ve done of attorney SEO consultants, it’s likely you’ve been lied to. So, I trout I’d give you the following: The Attorney SEO Lie-Detector Lie #1 – We know a...
View ArticleLaw Firm SEO Example: Jamie Casino
Maybe it makes your skin crawl, maybe you absolutely loved it, but purely in the context of an attorney SEO campaign, Jamie Casino’s Super Bowl ad appears to have been pretty darn effective. The...
View ArticleMore Law Firm SEO Questions
Asking enough of the right questions is the only way lawyers and law firm marketers will close the SEO knowledge gap, avoid snake oil and get better results. When it comes to asking questions, lawyers...
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